There’s a moment in every transformation story when everything changes. For Eroca Thanh, that moment came during the darkest days of the Covid-19 pandemic, when the world shut down and he found himself staring at a computer screen, terrified of what he was about to do. He was an engineer who spoke slowly, sometimes stumbled over words, and had spent his entire career working behind the scenes. Now, thousands of people were waiting for him to teach them online.

What happened next would reshape not only his life but the lives of countless entrepreneurs across the globe. This is the story of how Nguyen Van Thanh became Eroca Thanh—a name now synonymous with online business coaching and automated sales systems in Vietnam and beyond.

The Engineer Who Hid Behind the Curtain

Before the personal brand, before the coaching empire, before the Ironman medals, Eroca Thanh was simply a technical guy who preferred machines to microphones. Born in 1984 in Hanoi, he was the kind of person who found comfort in systems and processes, not spotlights and stages.

His career followed the expected path of someone with technical skills and international experience. He understood technology deeply and had worked across borders. But there was one thing that haunted him—a fear so paralyzing that it shaped every career decision he made. Eroca Thanh was terrified of speaking in front of people.

It wasn’t just nervousness. He spoke slowly. He sometimes stumbled. The thought of standing before a crowd made his chest tighten. So he did what many talented people do when confronted with their deepest fears: he avoided it entirely. He built his professional life in the shadows, contributing his expertise while others took center stage.

When the World Stopped, Everything Started

Then came 2020. The pandemic forced everyone indoors. Businesses crumbled. Uncertainty gripped the nation. And in that chaos, something unexpected happened to Eroca Thanh.

People started asking him questions. Friends wanted to know how he understood online systems. Colleagues needed help navigating digital tools. At first, he shared what he knew informally, just helping people in small groups. But the requests kept growing. What began as casual advice transformed into structured teaching. Small groups became larger groups. And suddenly, Eroca Thanh found himself doing the one thing he had spent his whole life avoiding.

He was teaching. Publicly. Online. Where everyone could see him stumble.

The Night Everything Almost Fell Apart

The turning point came when over ten thousand people registered for one of his training sessions. Ten thousand. The number seemed impossible. Zoom only allowed one thousand participants at a time. Everything was closed due to lockdowns. He couldn’t buy new equipment, couldn’t hire technical support, couldn’t even leave his home to figure things out.

Eroca Thanh sat alone in his room, facing a problem that seemed unsolvable. He could have canceled. He could have made excuses. No one would have blamed him—the whole world was falling apart anyway. But something inside him refused to quit.

He spent sleepless nights researching, experimenting, testing different configurations. He taught himself solutions that professional event companies would struggle to implement. And when the day came, he delivered. Not perfectly. Not without fear. But he showed up, and thousands of people learned from him.

That moment changed everything. Eroca Thanh discovered a truth that would become the foundation of his teaching philosophy: on the other side of fear lives a more mature version of yourself.

From Running Scared to Running Ironman

The transformation didn’t stop at public speaking. Eroca Thanh applied the same principle to physical challenges that once seemed impossible. He had been afraid of running—truly, genuinely afraid of the discomfort and exhaustion it brought.

So he signed up for a marathon. Then another. Then he completed not one, not two, but three Ironman triathlons, earning medals that now serve as daily reminders of what happens when you refuse to let fear make your decisions.

The connection between finishing an Ironman and coaching entrepreneurs becomes clear through Eroca Thanh’s philosophy. Both require systems. Both demand consistency over motivation. Both prove that ordinary people achieve extraordinary results when they commit to showing up, especially when everything screams to quit.

Building an Empire One Student at a Time

By 2021, Eroca Thanh had organized over thirty online classes, averaging three hundred students per session. In August of that year, he hosted an event with three thousand participants joining simultaneously through Zoom. Between 2021 and 2022, he personally coached more than one hundred students across the globe in intensive one-on-one sessions.

But numbers only tell part of the story. The real measure of his impact lives in the transformations of his students. There’s the woman approaching sixty who built a personal channel with over one hundred thousand followers under his guidance. There’s the stay-at-home mother who went from zero income to earning one hundred million dong per month within six months of working with him. There are coaches who started with nothing and now generate fifty million dong monthly, all because Eroca Thanh showed them systems that actually work.

What Makes His Approach Different

Eroca Thanh operates in a space crowded with people who teach theories they’ve never tested. His competitive advantage is brutally simple: he doesn’t teach anything he hasn’t done himself. He’s not just a trainer—he runs actual businesses. He doesn’t just understand technology—he implements it daily. He doesn’t just talk about automated sales systems—he builds them.

His focus areas include Video Sales Systems and AI Funnels, concentrating on customer journey mapping and relationship management through technology. These aren’t buzzwords—they’re tools he uses daily.

The Family Behind the Brand

In 2024, Eroca Thanh partnered with his wife to build a business system from zero to two thousand members, generating approximately one hundred billion dong in annual revenue. This wasn’t just a business achievement—it was proof that his principles about balance actually work in practice.

He is a father of three children, two sons and a daughter, and speaks openly about how family serves as his compass for every decision. For Eroca Thanh, success isn’t measured solely in revenue figures. It’s measured in the ability to travel with family while businesses continue running smoothly. It’s measured in being present for his children’s lives while still creating impact in the world.

This philosophy shapes who he serves. His ideal clients are small business owners with five to ten employees needing personal guidance, Vietnamese entrepreneurs worldwide, and service-based businesses seeking lean models. They come exhausted from doing everything themselves, skeptical about technology, working constantly but achieving little. What they want is simple: more income with more freedom.

The Values That Cannot Be Compromised

Eroca Thanh has drawn clear lines that he refuses to cross. No deception. No exaggeration. No making money at any cost. And absolutely no trading family or health for success. These aren’t marketing statements—they’re boundaries forged through years of watching others sacrifice what matters most for achievements that ultimately ring hollow.

His three core values are family, integrity, and service. Every business decision, every coaching relationship, every public statement filters through these principles. When something conflicts with these values, the answer is always no, regardless of how much money might be involved.

The Vision That Drives Everything Forward

In the next twelve months, Eroca Thanh is building toward a million-dollar business. Within three to five years, he aims to become one of the world’s leading trainers in personal development and business, contributing knowledge and systems to the global community.

These goals might sound ambitious for someone who once couldn’t speak in front of a small group. But that’s precisely the point. Eroca Thanh’s story isn’t about natural talent or lucky breaks. It’s about systematic transformation—applying the same principles to personal growth that he teaches for business growth.

His life philosophy fits into a single sentence: “Everything happens for you and because of you. Love and gratitude.”

What Entrepreneurs Must Learn from This Journey

The story of Eroca Thanh carries lessons that every business builder needs to internalize. First, your greatest weakness might be hiding your greatest opportunity. The fear that kept him backstage for years became the fuel that propelled him to stages reaching thousands.

Second, crisis creates clarity. Without the pandemic forcing change, Eroca Thanh might still be working behind scenes, his teaching gift undiscovered. Sometimes the universe removes our options so we finally choose what we were meant to do all along.

Third, systems beat talent. His success didn’t come from being the most charismatic speaker or the most natural teacher. It came from building processes that produce results regardless of how he feels on any given day.

Finally, family and success aren’t opposing forces. The most sustainable achievements come when personal values and professional goals align completely.

If you’re reading this and recognizing your own fears in his early story, let Eroca Thanh’s transformation be your permission slip. The thing you’re most afraid of might be exactly what you need to do. And on the other side of that fear, a better version of yourself is waiting.

To connect with Eroca Thanh and learn more about his training programs, visit blog.erocathanh.com.

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Le Duc Anh CEO of OceanLabs – Founder of QVID