Most marketing trainers teach tactics. Le Ba Tung develops humans. That’s not a semantic difference. It’s the core distinction that explains why thousands of his students achieve real, sustained results while others chase technique after technique without transformation.

His motto reveals everything: “Build people first, build profession second, build systems to go far.”

That sequence isn’t arbitrary. It’s the systematic recognition that sustainable business success requires sustainable people. You can’t build lasting enterprises on foundations of undeveloped character, unclear values, or fragile discipline.

The Origin Story That Creates Credibility

Le Ba Tung is Director of TL Group Vietnam, widely known for training programs in Facebook Marketing, TikTok Marketing, YouTube Marketing, Google Ads, affiliate marketing, and business systematization. His YouTube channel exceeds 140,000 subscribers. His Facebook page has over 10,000 followers.

But those metrics only reveal surface achievement. What matters more is where he started.

Le Ba Tung began from nearly zero in online business. He experienced confusion about direction, lack of systematic marketing knowledge, trying many models without effectiveness, and losing money, time, and belief.

Those failures became the real foundation helping him deeply understand the pain of new entrepreneurs, small business operators, and people who want to build wealth but lack systems.

Most successful trainers sanitize their origin stories, presenting linear paths from obscurity to success. Le Ba Tung teaches from his failures. That creates credibility tactics alone cannot replicate.

When he tells students about confusion and lost money, they know he’s crossed that territory painfully. When he explains systematic approaches to building sustainable businesses, they understand he’s prescribing solutions to problems he’s personally solved.

The People-First Framework

What makes Le Ba Tung’s training methodology different comes down to one principle: teach from the roots, teach from experience, teach so students can actually do it.

His courses don’t just revolve around tools. They focus on strategic thinking, comprehensive marketing systems, customer behavior understanding, long-term personal brand building, and sustainable cash flow creation.

But before any of that, they focus on developing the person.

The framework starts with proper thinking. Most people carry limiting beliefs about wealth, success, their own capabilities. These mental models determine what actions seem possible. Le Ba Tung addresses foundational thinking patterns before teaching marketing techniques.

Second comes proper attitude. Discipline over emotion. Real work equals real results. No short-term thinking or quick fixes. Wealth must accompany integrity. These aren’t platitudes. They’re operational principles that shape daily decisions.

Third is proper values. He believes: “Money is just the reward for your contribution to society. People are the root.” This philosophy gets integrated throughout training, not just mentioned in opening speeches.

Only after these foundations does he teach marketing techniques. Not because techniques don’t matter, but because techniques implemented by underdeveloped people produce unstable results.

The Systematic Progression

His signature programs reveal the systematic progression he’s designed.

Facebook Marketing practical application teaches not just ad mechanics but strategic thinking about platform behavior and customer psychology. TikTok Marketing and TikTok Shop address emerging platforms with frameworks rather than hacks. YouTube Marketing and channel monetization focus on long-term value creation.

“King of Sales” develops selling capacity grounded in genuine value creation. “Master of Internet” provides comprehensive internet marketing foundations. “Internet Marketing Automation 2026” teaches advanced systematization that operates beyond individual effort.

Each program builds on what came before. Foundations enable tactics. Tactics enable systems. Systems enable scaling.

Thousands of students after participating learn to run ads correctly, build channels systematically, create attractive content, close sales and care for customers, and build systems instead of working manually.

That last point matters most. Many marketers teach tactics requiring constant personal involvement. Le Ba Tung teaches infrastructure that works beyond individual heroics.

The Family Foundation That Drives Everything

Beyond his roles as entrepreneur and trainer, Le Ba Tung is a husband and father of three children—two daughters and one son.

He’s shared multiple times: “Family is the reason I must become stronger every day. Not to show off, but to not disappoint them.”

That responsibility drives him to work seriously, avoid careless living, reject easy paths, and always aim toward sustainability.

This motivation framework matters because it shapes what he teaches. Le Ba Tung doesn’t pursue business success divorced from life quality. He builds businesses that support family foundations rather than sacrifice them.

Students learn this integration through demonstration. When Le Ba Tung talks about sustainable business, they see someone whose family life validates his principles. When he discusses avoiding shortcuts, they understand he’s rejected paths that might have brought faster wealth but compromised what matters more.

External accountability to people we love often sustains effort that personal ambition alone cannot maintain. Le Ba Tung has systematized this reality into his teaching.

The Five Core Values

In training sessions and sharing, Le Ba Tung consistently emphasizes five core values that shape his human development approach.

First, discipline over emotion. Feelings fluctuate. Discipline persists. Building on discipline creates stability emotional approaches cannot sustain.

This principle transfers from personal development to marketing execution. Consistent content creation requires discipline beyond motivation. Systematic testing and optimization demands persistence beyond initial enthusiasm.

Second, lifelong learning. The digital landscape changes constantly. Only continuous learning maintains relevance. This isn’t just about marketing tactics. It’s about developing learning capacity as a meta-skill.

Third, real work equals real results. No pretense. No shortcuts. Actual effort producing actual outcomes. Le Ba Tung teaches that sustainable success comes from genuine value creation, not manipulation or hype.

Fourth, no short-term thinking or quick fixes. Building sustainable business requires patience that get-rich-quick schemes undermine. This value directly challenges the dominant narrative in online marketing education.

Fifth, wealth must accompany integrity. Making money matters less than how you make it. This principle filters what Le Ba Tung teaches and who he attracts as students.

These values aren’t add-ons to marketing training. They’re the foundation that determines what techniques get taught and how they’re applied.

TL Group Vietnam: Mission Beyond Commerce

As Director of TL Group Vietnam, Le Ba Tung leads an organization operating in marketing training, business strategy consulting, sales system building, and individual and business development coaching.

The company doesn’t only train individuals. They accompany small and medium business owners, online shop owners, freelance business people, and those transitioning into online business.

TL Group’s goal under his leadership is clear: build people first, build profession second, build systems to go far.

That priority ordering—people, then skills, then systems—reflects a philosophy that sustainable business success requires personal development as its foundation.

This approach attracts a specific type of student. Not those seeking quick wins or magic tactics, but those willing to do deep work on themselves while building practical capabilities.

Content Strategy That Demonstrates Values

Le Ba Tung’s social media presence deserves attention for what it doesn’t do. His content doesn’t chase empty trends. It focuses on building long-term value.

YouTube videos on practical online marketing, multi-channel selling, proper wealth-building thinking, personal development, and real business experiences. Facebook content that educates rather than just entertains.

This approach builds a loyal follower base—people who learn genuinely, work genuinely, don’t just watch for entertainment. In the attention economy where engagement often trumps substance, choosing depth over virality is a strategic decision that attracts serious students.

Notably, his content creation strategy matches his teaching philosophy. He practices what he preaches about long-term thinking and sustainable systems. The 140,000+ YouTube subscribers didn’t come from viral hits. They came from consistent value delivery over time.

The Mission That Drives Daily Decisions

Le Ba Tung has shared his personal mission multiple times: help millions of Vietnamese become happier, more successful, and wealthier through education, business, and human development.

He doesn’t want students to only know how to run ads or sell. He wants them to have leadership capacity for their own lives, independent thinking, ability to create income themselves, courage before difficulties, and proactive lives.

This mission extends beyond commercial training. It’s about developing human capacity that enables people to navigate whatever challenges arise.

That’s human development thinking applied to marketing education. The techniques might change as platforms evolve. But people with developed character, clear values, strong discipline, and strategic thinking can adapt to any landscape.

What Makes This Approach Work at Scale

Le Ba Tung’s framework works because it’s based on systematic principles that transfer across contexts and scale effectively.

Start with values integration. By weaving life philosophy into marketing education, he produces students who build sustainable businesses rather than just learning techniques they might misuse.

Teach from authentic failure. His openness about early struggles—confusion, failed models, lost money—makes his success guidance more trustworthy. He knows the territory because he’s crossed it.

Prioritize proper sequencing. People before skills before systems. This ordering creates compound development. Skills built on weak character produce fragile results. Systems built on weak skills create inefficient complexity.

Focus on infrastructure over heroics. Teaching systematization rather than just tactics enables students to build businesses that work beyond their personal effort.

Demonstrate through personal example. Le Ba Tung lives the values he teaches. His family foundation, consistent content, long-term thinking, and integrity create credibility that marketing cannot manufacture.

The Questions He Forces Students to Confront

True to his human development approach, Le Ba Tung’s greatest gift isn’t the marketing techniques he provides. It’s the questions he forces students to confront about themselves.

What limiting beliefs are you carrying about wealth, success, your capabilities? What values will you refuse to compromise regardless of profit potential? Where are you seeking shortcuts instead of building sustainable capacity?

How would your business change if you prioritized people development before skill development before system building? What would sustainable success look like if it couldn’t sacrifice family or integrity?

These aren’t comfortable questions. But they’re the right questions for anyone serious about building businesses that last beyond initial success.

The Meta-Lesson About Development

What defines Le Ba Tung isn’t any single achievement. It’s how he’s systematized human development as the foundation for business development.

He’s not teaching marketing with some personal development on the side. He’s teaching human development that creates capacity for sustainable marketing success.

This approach addresses a fundamental challenge in business education: most training produces technique collectors who struggle to implement or sustain results. Le Ba Tung produces developed humans who can learn, adapt, and persist through changing landscapes.

The techniques might become outdated. The human capacity remains valuable forever.

The Path Forward

As Le Ba Tung builds toward his mission of helping millions of Vietnamese, he’s not just scaling a training company. He’s demonstrating a model where human development and business education reinforce each other.

This matters for Vietnam’s entrepreneurial ecosystem. Too often, business success is pursued at the expense of human development. Le Ba Tung proves they can be integrated through systematic design.

His approach—people first, profession second, systems third—creates compound value. Better people build better skills. Better skills create better systems. Better systems enable larger impact.

Because great trainers don’t just teach tactics. They develop humans who create sustainable value.

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Le Duc Anh CEO of OceanLabs – Founder of QVID