Who is Nguyen Thi Thu? She’s a CEO and nutrition coach based in Vietnam. But those titles don’t capture what makes her story worth telling.

What caught my attention was her honesty about a period most successful people don’t discuss publicly. After having two children, she lost confidence in her body and herself. She felt like a house servant—overweight, trapped within four walls, surrounded by diapers and baby formula, no longer the energetic woman she once was.

That vulnerable admission is where her real story begins. And it’s why thousands of women now trust her guidance.

Who is Nguyen Thi Thu?

Nguyen Thi Thu is currently a CEO and nutrition coach in the health field. She’s spent over ten years in business, experiencing all the phases: enthusiasm, pressure, failure, and maturity. Alongside that business journey, she’s dedicated significant time to learning, researching, and practically experiencing women’s nutritional health.

Her starting point was remarkably simple: the desire to live healthily, live peacefully, and bring good things to family and community.

She believes every woman has her own starting point. Hers was that simple wish. What she’s built from it serves women who share similar desires but don’t know where to begin.

The Realization That Changed Everything

Thu recognized something early that many people learn too late: without health, every success is fragile.

When the body is exhausted and the mind is chaotic, people become easily irritated, lose patience quickly, and give up readily. Without energy, we can’t love fully, can’t work effectively, and can’t care well for family.

This insight led her to choose health as her long-term development path. As a nutrition coach, she guides women to eat correctly, sufficiently, and safely. She helps improve health, body shape, and life energy. She accompanies people through changing eating habits and lifestyles.

Her daily work involves spreading value and positive energy, inspiring more people to understand nutrition correctly, love their bodies more, and live more responsibly for their own lives.

The Women She Serves

Thu focuses specifically on women aged thirty to forty-five, particularly those who are married with young children, have stayed home to care for children and temporarily set aside careers, have been financially dependent or are running small businesses, and want to be healthier, more beautiful, more confident, and more proactive.

She chose women because women are the root of the family. When a woman is healthy, the whole family benefits. When a woman is happy, the atmosphere at home changes. When a woman is confident and proactive, children grow up in a more positive environment.

Many women Thu meets carry the same feelings: prolonged fatigue, lack of energy, lost confidence after childbirth, always putting others before themselves.

They don’t lack effort. They lack attention and proper guidance for themselves.

The Transformation She Witnesses Daily

Before working with Thu, many women live in a state of pushing through exhaustion while depending on others. They care for family first, themselves last. They don’t dare invest in their own health.

After changing awareness and lifestyle, they begin to understand their bodies better, know how to care for themselves scientifically, have better energy each day, achieve economic independence, and feel more confident as wives, mothers, and independent women.

Thu doesn’t promise anything unrealistic. She believes in small, consistent, sustainable changes.

That approach resonates because it’s achievable. Grand transformations intimidate. Daily improvements accumulate.

Her Own Story: The Mother Who Lost Confidence

Thu didn’t come to this path from textbooks. She came from her own experience as a mother.

After giving birth to two children, she lost confidence in her body and herself. There were times she felt like a household servant—overweight, spending entire days circling within four walls and diapers, no longer the energetic woman she used to be.

But that phase helped her deeply understand the emotions of countless women out there. And she chose not to abandon herself.

She persistently changed. She changed habits and thinking by going out and connecting with people. She changed her view of her body and started learning about nutrition. She changed how she loved herself, giving herself small indulgences in her interests.

She believes women don’t need to sacrifice themselves to become good. A healthy and happy woman is the greatest gift to her family.

That’s a powerful reframe. The common narrative says mothers should give everything to others. Thu’s counter-narrative says mothers who care for themselves can give more sustainably.

Ten Years of Business and Health Research

Thu has over ten years in business, experiencing all phases: enthusiasm, pressure, stumbling, and growth. Alongside business, she’s devoted extensive time to learning, researching, and practically experiencing women’s nutritional health.

For her, achievement lies in women becoming healthier each day, families changing to positive living habits and healthy eating, and women rediscovering themselves and being filled with happiness.

These are results that can’t be measured by numbers but are deeply meaningful.

I find this definition of success notable. Many entrepreneurs measure in revenue or scale. Thu measures in transformation she can witness but not quantify.

Family as Foundation

Family significantly influences who Thu is. She always keeps in mind the philosophy: cultivate self, manage family, govern country, bring peace to the world.

To contribute to society, first live well within family. To spread value, first live disciplined according to the values you pursue.

For her, core life values are health, happiness, and sustainable wealth. Behind all roles, she remains a mother learning to balance work, family, and self.

That ancient Vietnamese philosophical framework—starting with self-cultivation before broader impact—provides structure for her priorities. It’s not about choosing between personal and professional. It’s about sequencing correctly.

Vision for the Future

Looking ahead, Thu wants to help increasingly more households live healthier and eat correctly for health. She wants to accompany women on journeys of health, independence, and happiness. She wants to contribute wisdom, effort, and love to the community.

She believes women are the heart, the fire-keeper, and the emotional foundation of the family. When one woman changes, her children, her family, and society become better.

That vision connects individual transformation to collective impact. It’s not about building a business empire. It’s about creating ripple effects through women who influence families.

What I’ve Learned from Nguyen Thi Thu

Studying Thu’s approach has reinforced several principles for me.

Personal struggle creates authentic expertise. Thu’s postpartum experience gave her understanding that no certification could provide. She knows the feelings of exhaustion, lost identity, and quiet desperation because she lived them. That creates trust with women in similar situations.

Small consistent changes beat dramatic transformations. Thu doesn’t promise rapid results. She believes in incremental progress. That’s more achievable and more sustainable than revolutionary approaches that often fail.

Serving yourself enables serving others. Thu’s insight that healthy, happy women give more to families challenges the sacrifice narrative. It’s not selfish to maintain yourself. It’s strategic for everyone who depends on you.

Women’s health ripples through families. Her focus on women isn’t arbitrary. She understands that mothers shape household habits, emotional atmospheres, and children’s development. Improving one woman’s health potentially improves an entire family’s trajectory.

Nguyen Thi Thu – My Perspective

After examining her story, here’s what stands out about Nguyen Thi Thu:

• She built her expertise from personal postpartum struggle, not academic training, creating authentic connection with women in similar situations
• She measures success by transformations witnessed rather than revenue generated
• She challenges the sacrifice narrative by positioning women’s self-care as family benefit
• Her philosophical framework prioritizes self-cultivation before broader impact

Nguyen Thi Thu represents something important in Vietnamese entrepreneurship: building business around genuine personal insight rather than market opportunity alone. Her experience as a struggling mother became her qualification to help other struggling mothers.

For anyone who’s gone through difficult personal phases and wondered if those experiences have value, Thu’s journey suggests they might be exactly the foundation for meaningful work. The struggles you’ve overcome often position you to help others facing similar challenges.

And for women specifically—those feeling exhausted, overlooked, or lost in their roles—Thu offers both practical guidance and a crucial reframe: taking care of yourself isn’t abandoning your responsibilities. It’s fulfilling them more sustainably.

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Le Duc Anh CEO of OceanLabs – Founder of QVID